On March 2, 2010, Dr. Robert Cialdini, NYT bestselling author of Influence: Science and Practice and Yes, 50 Scientifically Proven Ways to be Persuasive, joined Ken and Sheryl Dawson on the Total Career Success VoiceAmerica Internet radio show to share six fundamental principles of influence based on years of research:
- Reciprocity – Give to receive;
- Scarcity – Position the product or service as unique and therefore in short supply;
- Authority – Be the expert;
- Consistency – Be consistent with the values/goals of the person to be influenced;
- Consensus – Demonstrate agreement as through references;
- Liking – Identify similarities with the person to be persuaded.
These approaches can dramatically improve the ability to influence people in all walks of life.
For more insights from Dr. Robert Cialdini, click here to listen to the entire show, or visit Dr. Cialdini’s website at http://www.influenceatwork.com/.
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On March 8, 2010, Dr. Ivan Misner, chairman of BNI and New York Times bestselling author of Networking Like a Pro: Turning Contacts into Connections, joined Ken and Sheryl Dawson on the Total Career Success VoiceAmerica Internet radio show to discuss why meeting new people is only half the battle in networking. Dr. Misner provided advice, tips and action plans for leaving a lasting impression. Contrary to popular belief, it takes more than an elevator pitch and a business card. Successful networking is about cultivating and maintaining strong relationships, and the courting begins the first time you meet someone. Dr. Misner presented five excellent questions to go beyond sharing what you do. Apply these techniques to your job search and career for success.